Dr. Mohammad Salameh Almahairah1, *Dr.Silpi Chatterjee2, Prof (Dr) Namita Rajput3, Dr. Bhupendra Kumar4, Dr Melanie Lourens5

1Associate Professor, Management Information System Department, Isra University Jordan,

2Assistant professor, Department of Public health dentistry, Dr.D.Y. Patil dental college & Hospital,

Dr D.Y. Patil Vidyapeeth,Pune, Maharashtra

3Professor, Department of Commerce, Sri Aurobindo College, University of Delhi, Delhi, India

4Professor, Department of Accouting & Finance, College of Business & Economics, Debre Tabor University, Amhara, Ethiopia, East Africa

5Deputy Dean Faculty of Management Sciences, Durban University of Technology, South Africa  Orcid:0000-0002-4288-8277

*Corresponding Email:


The whole study is based on the impact of internet of things on the digital market. Therefore, it is highlighted that the financial condition of the company is based on the satisfaction of the customers. Moreover, the research background of this study takes place in this research topic. Additionally, research questions and research objectives are addressed in this chapter. Moreover, researchers also introduce literature review and thematic analyses are take place within this portion. Researcher has used the Walker’s Theory of Profit in this chapter. On the other hand, future research scope is the important factors that are highlighted in this portion.

Keywords: IoT, Service quality of IoT, SERVQUAL methods, Digital platform, Customer satisfaction