TO STUDY THE FACTORS DETERMINANTS OF INVESTMENT BEHAVIOR IN SELECTED SERVICE SECTOR IN BANGALORE CITY
Mrs. Umme Jahanara1, Dr. Vinay Joshi Chandniwala2
1 Research scholar & Assistant professor, School of commerce, presidency University, Bangalore.
2 Professor & Associate Dean-School of commerce, Presidency University, Bangalore.
This paper examines the factors determinants of investment behavior in IT and Banking sectors in Bangalore City. Investors’ decision-making process is thought to be influenced by a wide range of factors directly or indirectly (Anil et al 2010). Employing descriptive research design; Primary data have been collected by using Google form from samples of 130 respondents. The respondents were IT & Bank professionals in Bangalore city. Secondary data is collected from various reports, books, journals, records, etc. and various websites. The simple random sampling technique was applied and the collected data covering 5 variables of behavioural factors were analyzed using tools ANOVA, Cronbach’s Alpha, T- test, Chi-square test. Study reveals that Interest rates, Risk return, Regular Income, Safety & Security and Tax Benefits are significantly influence on IT & Banking professionals in Bangalore City.
Keywords: Investment behavior, IT and Banking sectors, Tax benefits, Interest rates.