COPYRIGHT INFRINGEMENT CONCERNS IN THE CONTEXT OF OTT PLATFORMS
Research Scholar, Mangalayatan University, Jabalpur
Assistant Professor, School of Law & Public Policy, Avantika University, Ujjain
Dr. Neeraj Prakash Rai
Associate Professor, Faculty of Law, Mangalayatan University, Jabalpur
An important feature of modern media dynamics is the paradigm shift that Over-the-Top (OTT) platforms have brought about in the entertainment sector. The surge in popularity of these platforms has changed the way that material is produced, shared, and consumed. But their rise has not been without difficulties; the threat of copyright infringement is one of the main issues that has come to light. With a focus on legal, technological, and ethical aspects, this research paper aims to provide a comprehensive analysis of the complex problems related to copyright infringement on over-the-top (OTT) platforms.
The paper will examine current legal frameworks and rules pertaining to copyrights in the digital domain, considering the intricacies brought about by the worldwide reach of these platforms. It will also examine the technology issues, looking into the methods used by OTT platforms—such as digital rights management systems and content recognition algorithms—to stop or handle copyright infringement. In addition, ethical issues will play a significant role in evaluating the effects of copyright infringement on customers, content providers, and the industry.
Through the integration of perspectives from legal, technological, and ethical domains, this study endeavours to furnish a comprehensive comprehension of the obstacles presented by copyright violations in the context of over-the-top (OTT) platforms. In the end, this analysis aims to further the current conversation about digital media, intellectual property rights, and how entertainment consumption is changing.
Keywords: Copyright Infringement, DMCA (Digital Millennium Copyright Act), OTT Platforms, Licensing agreements, Copyright enforcement, Content licensing