Dr Hariharan Ganeshan

Assistant Professor, Department of Management Sciences, PSG College of Arts & Science

Coimbatore-641014, Email Id:

ORCID id: 0000-0002-6979-1387


Mr M Pravinkumar

Assistant Professor, Department of Social Entrepreneurship, Madras School of Social Work



Dr Saravanan Murugan

Associate Professor, Department of International Business, PSG College of Arts & Science

Coimbatore – 641 014, Email id:, ORCID id: 0000-0002-5569-3014


Outbreak of COVID-19 has severely damaged the global economy. The COVID-19 has spread in lightning speed in various countries like wave one, two, three and so on. Entrepreneurs are playing a vital role in contributing the Nation economy. The purpose of this research was to examine various factors influencing the start-up new ventures in post COVID-19 pandemic. In addition also find their demographic profile and nature of the business. Descriptive research design was used with the population of 153 under nine clusters. By using cluster sampling techniques the sample size was 60. Structured questionnaire was used to collect the primary data from the respondents. The five factors identified are attitude, educational supports, self-efficacy, entrepreneurial capabilities and social norms. Hypothesis was tested. All the factors were significantly influence the start-up behaviour. Particularly, attitude and self-efficacy of an entrepreneur who strongly influence on the start-up behaviour.

Keywords: Start-up, New Venture, Entrepreneur, COVID-19

JEL Classifications: L2,L26,M1,M13