ROLE OF IOT IN INCREASING PROFITABILITY OF ENTERPRISES
Dr. Mohammad Salameh Almahairah1, *Dr.Silpi Chatterjee2, Prof (Dr) Namita Rajput3, Dr. Bhupendra Kumar4, Dr Melanie Lourens5
1Associate Professor, Management Information System Department, Isra University Jordan, mohammad.almahirah@iu.edu.jo
2Assistant professor, Department of Public health dentistry, Dr.D.Y. Patil dental college & Hospital,
Dr D.Y. Patil Vidyapeeth,Pune, Maharashtra dr.silpi510@gmail.com
3Professor, Department of Commerce, Sri Aurobindo College, University of Delhi, Delhi, India nrajput_comm@aurobindo.du.ac.in
https://orcid.org/0000-0001-7978-0959
4Professor, Department of Accouting & Finance, College of Business & Economics, Debre Tabor University, Amhara, Ethiopia, East Africa drbkumar@dtu.edu.et
https://orcid.org/0000-0002-9609-2311
5Deputy Dean Faculty of Management Sciences, Durban University of Technology, South Africa
melaniel@dut.ac.za Orcid:0000-0002-4288-8277
*Corresponding Email: dr.silpi510@gmail.com
Abstract
The whole study is based on the impact of internet of things on the digital market. Therefore, it is highlighted that the financial condition of the company is based on the satisfaction of the customers. Moreover, the research background of this study takes place in this research topic. Additionally, research questions and research objectives are addressed in this chapter. Moreover, researchers also introduce literature review and thematic analyses are take place within this portion. Researcher has used the Walker’s Theory of Profit in this chapter. On the other hand, future research scope is the important factors that are highlighted in this portion.
Keywords: IoT, Service quality of IoT, SERVQUAL methods, Digital platform, Customer satisfaction