INDIAN TOURISM BEFORE & AFTER COVID’19
Dr T Balamurugan
Associate Professor & Head, Department of International Business, PSG College of Arts & Science, Civil Aerodrome Post, Coimbatore – 641 014
Email id: hodinternationalbusiness@psgcas.ac.in
ORCID id: 0000-0002-8284-499X
Dr Rekhapriyadarshini
Assistant Professor, Department of International Business, PSG College of Arts & Science
Civil Aerodrome Post, Coimbatore – 641 014
Email id: rekhapriya@psgcas.ac.in
ORCID id: 0000-0003-0158-379X
Dr K Tamilselvi
Assistant Professor, Department of International Business, PSG College of Arts & Science
Civil Aerodrome Post, Coimbatore – 641 014
Email id: tamilselvik@psgcas.ac.in
ORCID id: 0000-0003 – 4252 – 4657
Dr P Gurusamy
Assistant Professor, Department of Commerce, NGM College, Pollachi – 642001
Email id:gurumiba@gmail.com
ORCID id: 0000-0002 – 0998 – 8524
Abstract
The sudden outbreak of Novel Corona virus (Covid-19) around the globe has become a strong breaker for the tourism industry because of the pandemic situation around the globe will become a cause of changes in behaviour and preferences of tourists. With the large scale travel restrictions, quarantines, social distancing and lockdown, Covid-19 has given a major impact on the economic development worldwide. Health communication strategies and measures like social distancing, travel and mobility bans, community lockdowns, stay at home campaigns, curbs on crowding have halted global travel, tourism and leisure. Due to resulting travel restrictions and drop in demand, Covid-19 pandemic has also made an impact on tourism industry significantly. However, the nature, the unprecedented circumstances and impacts of the COVID-19, demonstrate signs that this crisis is not only different, but it can have profound and long-term structural and transformational changes to tourism as socio-economic activity and industry.
Keywords.: covid19, tourism, Indian tourism
JEL Classification.: L83, Z32