Abstract. The main purpose of this article is to ensure the effectiveness of ongoing reforms in the education system and to create a competitive environment for the survival of higher education institutions in the conditions of the current economic crisis and to improve the quality of personnel.

Keywords. Competition, commercialization, certificate, bond, deposit, savings book, “University-1.0”, “University-2.0”, “University-3.0”, “University-4.0”, transformation, personnel policy, calculation, cost, cost.