Annotation: In the article In the management of competitive potential, the interrelated components of the expansion of production capacity, the development of new areas of activity, the improvement of the institutional and legal framework, as well as the formation of additional labor resources strategy were considered. Due to the complexity and content of the assessment of the effectiveness of management activities in the transport system, a methodological approach based on minimum transport standards in improving the level of management of competitiveness has been improved. The possibilities of using outsourcing to increase the competitiveness of the enterprise in modern conditions were studied, and based on the analysis of forms and methods of using outsourcing in the logistics system in international practice, the possible areas of outsourcing in road transport services were substantiated. Systematization of the advantages and disadvantages of its use in the system of road transport on the basis of the analysis of factors motivating the use of outsourcing in the provision of transport and logistics services.

Keywords: competition, capacity, management, road transport, logistics, outsourcing , competitiveness , intelligent transportation systems.