The print quality gap between flexography and gravure printing processes on flexible printing substrates is a critical concern in the realm of printing technology. This study aims to comprehensively analyse and compare the key factors influencing print quality in both flexography and gravure printing methods on flexible substrates. Through a detailed examination of parameters such as Solid Ink Density, Print Contrast and Dot Gain, this research identifies the strengths and weaknesses of each printing process. By addressing these aspects, the research aims to provide insights into narrowing the quality gap between flexography and gravure printing on flexible substrates, offering valuable guidance for enhancing print quality in the industry.

Keywords: – Flexography, Gravure, Solid Ink Density, Dot Gain, Print Contrast, Flexible Substrates, Quality gap.